24 Then Jesus told his disciples, “If anyone would come after me, let him deny himself and take up his cross and follow me. 25 For whoever would save his life will lose it, but whoever loses his life for my sake will find it.
The Holy Bible: English Standard Version. (2016). (Mt 16:24–25). Wheaton, IL: Crossway Bibles.

Pastor John MacArthur tells us in his message, Winning By Losing: The Paradox of Discipleship, “… [that] this was one of Jesus’ recurring themes. There are some things that our Lord especially taught, some specially loved truths which He went back to again and again and again. We see them over and over in the Scripture. And we will never understand salvation and we will never understand discipleship unless we understand this principle…so oft repeated. The principle is winning by losing.”

Check out the message here. And then take a look at the book The Gospel According to Jesus available in Print, e-Book, MP3 CD and Audible. Additional sermons resources are available in The Gospel According to Jesus topical series which is available on the Grace To You website or via the Grace To You app for your phone.